Privacy Policy

We collect the following categories of information:

• Contact details — name, email address, telephone number, organisation and job title when you submit an enquiry or book a discovery call.
• Enquiry content — information you provide about your project, requirements or organisation.
• Client and billing data — invoicing details, billing address, VAT number where applicable, and engagement records.
• Technical data — IP address, browser type, device information and pages visited, collected via privacy-friendly analytics.
• Correspondence — emails and messages exchanged with us.

We use your information solely for legitimate business purposes:

• To respond to enquiries and discovery call requests.
• To deliver the AI consulting and automation services you engage us for.
• To issue invoices, process payments and keep accounting records.
• To communicate about projects, schedules and deliverables.
• To improve our website, services and client experience.
• To comply with our legal, regulatory and tax obligations.

We rely on the following lawful bases under UK GDPR: performance of a contract, legitimate interests (running and improving our business), consent (where required, e.g. non-essential cookies) and legal obligation (e.g. tax records).

When you submit a contact form or book a discovery call, we collect the details you provide so we can respond and assess whether we are a fit for your project. This information is stored securely and is only accessible to authorised personnel involved in handling your enquiry.

We do not use enquiry information for marketing unrelated services, and we do not share it with third parties for their own purposes.

Payments for our services are processed by trusted third-party payment providers. We do not store full card details on our systems. Payment providers act as independent data controllers for the payment data they process and operate under their own privacy policies and PCI-DSS compliance obligations.

We retain invoice and transaction records as required by UK tax and accounting law.

Our website uses a small number of cookies and similar technologies. Strictly necessary cookies are required for the site to function. We also use privacy-friendly analytics to understand how visitors interact with the site in aggregate — this data does not identify individuals and is not sold or shared for advertising purposes.

You can control cookies through your browser settings. Disabling cookies may affect some functionality of the website.

We take the security of your information seriously and use appropriate technical and organisational measures to protect it, including encrypted connections (HTTPS), access controls, secure hosting infrastructure and the principle of least privilege.

While no system can be guaranteed completely secure, we work to continually review and improve our security practices.

To operate our business we rely on a limited set of trusted third-party processors, including:

• Cloud hosting and infrastructure providers.
• Email and communication platforms.
• Privacy-friendly analytics providers.
• Payment processors and accounting software.
• Customer relationship and scheduling tools.

These providers process data on our behalf under contractual agreements and only for the purposes we specify. We do not sell your data to any third party.

You have the following rights regarding your personal data:

• The right to be informed about how your data is used.
• The right of access to a copy of your personal data.
• The right to rectification of inaccurate or incomplete data.
• The right to erasure ("right to be forgotten"), where applicable.
• The right to restrict or object to processing.
• The right to data portability.
• The right to withdraw consent at any time, where consent is the lawful basis.
• The right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, contact us at contact@deenxtion.co.uk.

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting and reporting requirements.

• Enquiry data: typically up to 24 months from last contact.
• Client project records: for the duration of the engagement and a reasonable period thereafter.
• Invoices and financial records: at least 6 years, as required by UK tax law.

When data is no longer required, it is securely deleted or anonymised.

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

• Company: DEENXTION AI Solutions
• Website: deenxtion.co.uk
• Email: contact@deenxtion.co.uk

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when it was most recently revised.